{"product_id":"rethinking-the-sales-force-redefining-selling-to-create-and-capture-customer-value-9780071342537","title":"Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value","description":"In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Rackham, John Devincentis\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.24w x 1.19d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071342537\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRackham, Neil:\u003c\/i\u003e\u003c\/b\u003e - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide\u003cb\u003e\u003ci\u003eDevincentis, John:\u003c\/i\u003e\u003c\/b\u003e - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39937539178611,"sku":"9.78007E+12","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bcf75074-d94c-4336-ae87-25478634e6f5.jpg?v=1647994296","url":"https:\/\/bookstorenmore.com\/products\/rethinking-the-sales-force-redefining-selling-to-create-and-capture-customer-value-9780071342537","provider":"Bookstore N More","version":"1.0","type":"link"}