{"product_id":"scenarios-the-art-of-strategic-conversation-9780470023686","title":"Scenarios: The Art of Strategic Conversation","description":"Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication \u003ci\u003eScenarios\u003c\/i\u003e is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The \u003ci\u003eSecond Edition\u003c\/i\u003e changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kees Van Der Heijden, Van Der Heijden\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.26w x 1.08d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470023686\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKees van der Heijden\u003c\/b\u003e is an Associate Fellow of Templeton College, University of Oxford, and a Visiting Professor at the Netherlands Business School, Nijenrode University. He is also Emeritus Professor of the University of Strathclyde Graduate School of Business, Glasgow, where he has taught General and Strategic Management since 1990. In addition, he is a co-founder of the Global Business Network. Before joining Strathclyde, he was in charge of scenario planning at Royal Dutch\/Shell, as head of the Group's Business Environment Division. This involved advising top management on strategy, as well as development of the process of scenario planning in which Shell has taken a worldwide leading role.\u003cbr\u003e He specializes in scenario planning, strategic change and institutional strategic management processes, and has consulted widely in these areas.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Hardcover","offer_id":40008428814451,"sku":"9.78047E+12","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6c6a3462-963b-4200-beb2-a3a98ba09e09.jpg?v=1650386050","url":"https:\/\/bookstorenmore.com\/products\/scenarios-the-art-of-strategic-conversation-9780470023686","provider":"Bookstore N More","version":"1.0","type":"link"}