{"product_id":"selling-catholicism-9780813120676","title":"Selling Catholicism","description":"\" When the popularity of Milton Berle's television show began to slip, Berle quipped, \"\"At least I'm losing my ratings to God!\"\" He was referring to the popularity of \"\"Life Is Worth Living\"\" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Owen Lynch\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University Press of Kentucky\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.28w x 0.92d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780813120676\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 07\/01\/1998 pg. 950\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/01\/1998 pg. 96\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/27\/1998 pg. 67\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristopher Lynch \u003c\/b\u003eis an assistant professor and freshman seminar director in the Department of Communication and Theatre at Kean University, New Jersey.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"University Press of Kentucky","offers":[{"title":"Hardcover","offer_id":40609010614387,"sku":"9.78081E+12","price":53.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bddb21db-edf9-458c-8123-9ce8f82f1f1f.jpg?v=1669733126","url":"https:\/\/bookstorenmore.com\/products\/selling-catholicism-9780813120676","provider":"Bookstore N More","version":"1.0","type":"link"}