{"product_id":"selling-your-value-proposition-how-to-transform-your-business-into-a-selling-organization-9780749479916","title":"Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization","description":"\u003cp\u003eA value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. \u003ci\u003e\u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003eis a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeaturing case studies and interviews with renowned business leaders and influencers, \u003ci\u003e\u003cb\u003eSelling Your Value Proposition\u003c\/b\u003e \u003c\/i\u003edemonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cindy Barnes, Helen Blake, Tamara Howard\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749479916\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCindy Barnes\u003c\/b\u003e founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHelen Blake \u003c\/b\u003ehas held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of the International Transactional Analysis Association.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDr Tamara Howard\u003c\/b\u003e is a Harvard Graduate with business experience spanning the USA and Europe. Over her distinguished career Tamara has lead sales teams in selling many multi-million pound deals.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121787744371,"sku":"9.78E+12","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2f3d8377-2bc2-4b26-8e3c-b5d70a00feed.jpg?v=1653747689","url":"https:\/\/bookstorenmore.com\/products\/selling-your-value-proposition-how-to-transform-your-business-into-a-selling-organization-9780749479916","provider":"Bookstore N More","version":"1.0","type":"link"}