{"product_id":"seo-for-everyone-9781952616075","title":"SEO for Everyone","description":"\u003cp\u003eAs the web has matured, so have search engines, algorithms, and marketing practices meant to attract pageviews. Modern SEO isn't about delivering traffic for traffic's sake-it's about helping real people find the right information, at the right time, and in the right place.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this practical, illuminating book, Rebekah Baggs and Chris Corak make the case that SEO plays a central role not just in search rankings, but in delivering an excellent user experience. After all, most interactions don't begin on our carefully crafted homepages, but on a list of search results-and only by connecting our efforts in content, design, development, and search optimization can we create a truly human-centered web that supports users throughout their entire journey.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTHIS BOOK EXPLORES: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe history of SEO, how it got a bad rap, and how to make it better\u003c\/li\u003e\n\u003cli\u003eThe importance of satisfying users' search intent with meaningful content\u003c\/li\u003e\n\u003cli\u003eInvestigating search behaviors as part of user research and discovery\u003c\/li\u003e\n\u003cli\u003eIntegrating SEO considerations into your design and development processes\u003c\/li\u003e\n\u003cli\u003eHow to avoid snake-oil practices and invest in holistic, human-centered SEO\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebekah Baggs, Chris Corak\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Book Apart\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781952616075","brand":"Book Apart","offers":[{"title":"Paperback","offer_id":41297839423603,"sku":"9.78195E+12","price":43.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_66a4e83f-df11-4d40-b8c2-7d8a237adad8.jpg?v=1706109758","url":"https:\/\/bookstorenmore.com\/products\/seo-for-everyone-9781952616075","provider":"Bookstore N More","version":"1.0","type":"link"}