{"product_id":"sonic-branding-an-essential-guide-to-the-art-and-science-of-sonic-branding-9781349509775","title":"Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding","description":"Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Jackson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 179\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781349509775\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.\u003cbr\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":44227039789171,"sku":"9.78135E+12","price":118.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_01fc4abe-fde6-4367-8a5d-627bd28bf4ec.jpg?v=1768398253","url":"https:\/\/bookstorenmore.com\/products\/sonic-branding-an-essential-guide-to-the-art-and-science-of-sonic-branding-9781349509775","provider":"Bookstore N More","version":"1.0","type":"link"}