Paul Franson
Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations.
Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations.
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More strategies, tactics and case studies about wine public relations.
Author: Harvey Posert, Paul Franson
Publisher: Paul Franson
Published: 02/11/2012
Pages: 216
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.02h x 5.98w x 0.46d
ISBN: 9780985139209
Author: Harvey Posert, Paul Franson
Publisher: Paul Franson
Published: 02/11/2012
Pages: 216
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.02h x 5.98w x 0.46d
ISBN: 9780985139209
About the Author
Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter. Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.
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