{"product_id":"sport-marketing-in-a-global-environment-strategic-perspectives-9781032217963","title":"Sport Marketing in a Global Environment: Strategic Perspectives","description":"\u003cp\u003eThis book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ruth M. Crabtree\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.62d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781032217963\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRuth M. Crabtree\u003c\/b\u003e is principal lecturer and teaching fellow in the Department of Sport, Exercise and Rehabilitation at Northumbria University, the United Kingdom. She is currently a vice president of the World Association for Sport Management and board member of the International Council of Sport Science \u0026amp; Physical Education Development Committee. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJames J. Zhang\u003c\/b\u003e is a professor of Sport Management at the University of Georgia, USA. His primary research interests are applied measurement and\/or applied studies examining sport consumer and organizational behaviors. He has previously been the editor of the \u003cem\u003eInternational Journal of Sport Marketing and Sponsorship\u003c\/em\u003e, Sport Management Section Editor of the \u003cem\u003eMeasurement in Physical Education and Exercise Science\u003c\/em\u003e journal, and the president of North American Society for Sport Management (NASSM).\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43255698358387,"sku":"9.78103E+12","price":95.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_438dadb4-f4b3-46a8-bc0e-d9c8742998ed.jpg?v=1754566486","url":"https:\/\/bookstorenmore.com\/products\/sport-marketing-in-a-global-environment-strategic-perspectives-9781032217963","provider":"Bookstore N More","version":"1.0","type":"link"}