{"product_id":"standards-strategy-and-policy-cases-and-stories-9780198288077","title":"Standards, Strategy, and Policy: Cases and Stories","description":"\u003cp\u003e\u003cstrong\u003eThis book aims to help the business strategist and policy-maker understand how compatibility standards may be used to ensure business success. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides a framework for standards strategy and policy, together with a series of case studies that interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintain the profitability of a standard and how to compete within an established standard.\u003c\/p\u003e\n\u003cp\u003eIt combines strategic analysis with an evaluation of standards policy and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones.\u003c\/p\u003e\n\u003cp\u003eStandards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success.\u003c\/p\u003e\n\u003cp\u003eThey imply very different strategies and policies than for conventional products.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Grindley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.72h x 6.32w x 0.87d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780198288077\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":39932092743795,"sku":"0198288077","price":421.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_9c9a23fe-3121-4fea-960f-52fed085b72c.jpg?v=1647789577","url":"https:\/\/bookstorenmore.com\/products\/standards-strategy-and-policy-cases-and-stories-9780198288077","provider":"Bookstore N More","version":"1.0","type":"link"}