{"product_id":"strategic-marketing-an-introduction-9780415458177","title":"Strategic Marketing: An Introduction","description":"\u003cp\u003e\u003c\/p\u003e \u003cp\u003eFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eFrom assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. Core issues covered include: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003emarketing strategy\u003c\/li\u003e \u003cli\u003eanalyzing the business environment\u003c\/li\u003e \u003cli\u003ethe customer in the market place\u003c\/li\u003e \u003cli\u003etargeting and positioning\u003c\/li\u003e \u003cli\u003emarketing mix strategy.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of \u003cem\u003eStrategic Marketing: An Introduction\u003c\/em\u003e is an essential resource for all students of marketing and business and management.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eA companion website provides additional material for lecturers and students alike: www.routledge.com\/textbooks\/9780415458160\/\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Proctor\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 348\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.80w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780415458177\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTony Proctor\u003c\/strong\u003e is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including \u003cem\u003eCreative Problem Solving for Managers, Second Edition\u003c\/em\u003e (Routledge, 2005).\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43637774680179,"sku":"9.78042E+12","price":86.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4fcfcd3c-3f1d-4ab9-9dd3-6ef668538bcc.jpg?v=1755602424","url":"https:\/\/bookstorenmore.com\/products\/strategic-marketing-an-introduction-9780415458177","provider":"Bookstore N More","version":"1.0","type":"link"}