{"product_id":"sun-tzu-strategies-for-selling-how-to-use-the-art-of-war-to-build-lifelong-customer-relationships-how-to-use-the-art-of-war-to-build-lifelong-custom-9780071427302","title":"Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom","description":"\u003cp\u003e\u003cb\u003eWinning sales tactics from the greatest strategist of all time\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThrough his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In \u003ci\u003eSun Tzu Strategies for Selling\u003c\/i\u003e, the author of the bestselling \u003ci\u003eSun Tzu: The Art of War for Managers \u003c\/i\u003einterprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.\u003c\/p\u003e \u003cp\u003ePacked with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of \u003ci\u003eThe Art of War \u003c\/i\u003eincludes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet your strategy straight \u003c\/li\u003e\n\u003cli\u003eWin without fighting \u003c\/li\u003e\n\u003cli\u003eHave a unique selling proposition \u003c\/li\u003e\n\u003cli\u003eKnow your competitor \u003c\/li\u003e\n\u003cli\u003eAim for big wins \u003c\/li\u003e\n\u003cli\u003eLearn from lost sales\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Michaelson, Gerald Michaelson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.08h x 6.01w x 0.64d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071427302\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGerald A. Michaelson \u003c\/b\u003ehas held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":39924022902899,"sku":"9.78E+12","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_270356f1-41cb-4566-90c2-e07553d66112.jpg?v=1647436168","url":"https:\/\/bookstorenmore.com\/products\/sun-tzu-strategies-for-selling-how-to-use-the-art-of-war-to-build-lifelong-customer-relationships-how-to-use-the-art-of-war-to-build-lifelong-custom-9780071427302","provider":"Bookstore N More","version":"1.0","type":"link"}