{"product_id":"superhuman-innovation-transforming-business-with-artificial-intelligence-9780749498047","title":"Superhuman Innovation: Transforming Business with Artificial Intelligence","description":"\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVOURITE: \u003c\/b\u003eIndependent Press Award 2020 - Business General Category\u003cbr\u003e\u003cb\u003eWINNER: \u003c\/b\u003e CES 2020 Gary's Book Club Top Technology Book of the Year\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eArtificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over and changing how we fundamentally view and understand work.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eSuperhuman Innovation\u003c\/i\u003e\u003c\/b\u003e argues that AI will supercharge the workforce and the world of work, and can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services, and content.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization, and on-demand availability, at the touch of an intelligent button.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eSuperhuman Innovation\u003c\/i\u003e\u003c\/b\u003e discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention, and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Duffey\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.94d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749498047\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChris Duffey\u003c\/b\u003e spearheads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and have been reported around the world by \u003ci\u003eAccess Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail, \u003c\/i\u003eand\u003ci\u003e Euro News\u003c\/i\u003e.\u003c\/p\u003e\n\u003cp\u003eChris has been profiled by \u003ci\u003eThe Wall Street Journal, The Guardian, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post, Business Insider,\u003c\/i\u003e and by Google, McKinsey, and Wharton in their digital marketing book. Chris also serves on the Rutgers University Data Advisory Board and The Board of Directors for ANA NY.\u003c\/p\u003e\n\u003cp\u003eBefore Adobe, Chris was an Award-Winning Executive Creative Director, noted speaker, author, and Artificial Intelligence \u0026amp; Mobile Technologist. He has been featured by \u003ci\u003eBusiness Insider\u003c\/i\u003e, and Yahoo as one of The industry's leaders on the top issues, challenges, and opportunities in the fast-changing world of mobile marketing. Chris has been a creative consultant with over 35 advertising agencies across the global holding companies: WPP, IPG, Havas, Omnicom, Publicis, and MDC, having worked across every major industry vertical.\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eThis Item is \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eNot Returnable\u003c\/strong\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121805537395,"sku":"9.78E+12","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_b99a4f94-cf73-45b0-aa9e-238fbfe8f8de.jpg?v=1653747769","url":"https:\/\/bookstorenmore.com\/products\/superhuman-innovation-transforming-business-with-artificial-intelligence-9780749498047","provider":"Bookstore N More","version":"1.0","type":"link"}