{"product_id":"technology-advances-and-innovation-in-wine-tourism-new-managerial-approaches-and-cases-9789811982798","title":"Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases","description":"\u003cp\u003eThis book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.\u003c\/p\u003e\u003cp\u003eThis book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and\/or the ecosystem level.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marianna Sigala\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 289\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.64d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789811982798\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eProf Marianna Sigala is a widely published and multi-awarded authority in technologies and marketing in tourism and hospitality. She has published several journal articles and books (two books in wine tourism) and she has led numerous research projects in tourism and digital transformation. She is currently Professor of Marketing at the University of Piraeus, Greece, while she has previously worked for universities in the UK, Italy and Australia. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE. She is the co-editor of the \u003ci\u003eJournal of Service Theory \u0026amp; Practice, \u003c\/i\u003eand the Editor-In-Chief of the \u003ci\u003eJournal of Hospitality \u0026amp; Tourism Management\u003c\/i\u003e. \u003cbr\u003eCoralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair \"Wine and Tourism\" at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":43948985876595,"sku":"9.78981E+12","price":203.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_52fb9b8d-cd06-4ef7-ae31-250109778616.jpg?v=1759328838","url":"https:\/\/bookstorenmore.com\/products\/technology-advances-and-innovation-in-wine-tourism-new-managerial-approaches-and-cases-9789811982798","provider":"Bookstore N More","version":"1.0","type":"link"}