{"product_id":"the-agile-brand-guide-generative-ai-effectively-using-artificial-intelligence-to-create-compelling-content-at-scale-9798863305141","title":"The Agile Brand Guide: Generative AI: Effectively using artificial intelligence to create compelling content at scale","description":"\u003cp\u003eWhile there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals.\u003c\/p\u003e\u003cp\u003eThere remain several aspects to consider when utilizing these tools, however. What is the best way to create scalable content that still stays true to a brand, what about intellectual property concerns? What should be disclosed to customers about the origins of content used for marketing purposes? These and many other questions should be top of mind for marketing teams, in addition to exploration of many benefits, which include the greater scale and personalization that Generative AI tools can provide.\u003c\/p\u003e\u003cp\u003eIn this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. \u003ci\u003eThe Agile Brand Guide: Generative AI\u003c\/i\u003e by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The book features a foreword by Bernadette Nixon, CEO of Algolia, and contributions by thought leaders from Optimizely, Pega, Infinum, and other organizations.\u003c\/p\u003e\u003cp\u003eDrawing on Kihlström's experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, \u003ci\u003eThe Agile Brand with Greg Kihlström\u003c\/i\u003e, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful in evaluating and implementing Generative AI solutions for their teams, and it includes insights and interviews with some of the thought leaders in marketing and customer experience.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernadette Nixon, Greg Kihlstrom\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798863305141\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":43503537487987,"sku":"9.79886E+12","price":14.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_403d0681-3ad9-4bdf-8cf7-795e26b70c15.jpg?v=1755258694","url":"https:\/\/bookstorenmore.com\/products\/the-agile-brand-guide-generative-ai-effectively-using-artificial-intelligence-to-create-compelling-content-at-scale-9798863305141","provider":"Bookstore N More","version":"1.0","type":"link"}