{"product_id":"the-beginnings-of-communication-study-in-america-a-personal-memoir-9780761907152","title":"The Beginnings of Communication Study in America: A Personal Memoir","description":"Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland. \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wilbur Schramm\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/19\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.86h x 5.75w x 0.81d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780761907152\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Hardcover","offer_id":40121833160819,"sku":"9.78E+12","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6bff2464-dc16-45a1-8c6c-0912db02a554.jpg?v=1653748685","url":"https:\/\/bookstorenmore.com\/products\/the-beginnings-of-communication-study-in-america-a-personal-memoir-9780761907152","provider":"Bookstore N More","version":"1.0","type":"link"}