{"product_id":"the-best-digital-marketing-campaigns-in-the-world-ii-9780749469689","title":"The Best Digital Marketing Campaigns in the World II","description":"\u003cp\u003eIn the second volume of \u003cb\u003e\u003ci\u003eThe Best Digital Marketing Campaigns in the World\u003c\/i\u003e\u003c\/b\u003e, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies\/brands around the world, 16 in the UK, 5 in the US\/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFull of behind-the-scenes insights into campaign strategy, implementation and results, \u003cb\u003e\u003ci\u003eThe Best Digital Marketing Campaigns in the World II \u003c\/i\u003e\u003c\/b\u003eexplores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Damian Ryan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749469689\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDamian Ryan\u003c\/b\u003e is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e and \u003ci\u003eThe Best Digital Marketing Campaigns in the World\u003c\/i\u003e and is the editor of \u003ci\u003eUnderstanding Social Media.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40779901632627,"sku":"9.78075E+12","price":51.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_3137969e-d287-4733-b2d3-8d04789a0535.jpg?v=1680617777","url":"https:\/\/bookstorenmore.com\/products\/the-best-digital-marketing-campaigns-in-the-world-ii-9780749469689","provider":"Bookstore N More","version":"1.0","type":"link"}