{"product_id":"the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand-9780749461256","title":"The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Branded Mind\u003c\/i\u003e\u003c\/b\u003e is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInvestigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, \u003cb\u003e\u003ci\u003eThe Branded Mind\u003c\/i\u003e\u003c\/b\u003e is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erik Du Plessis\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.53h x 6.14w x 0.89d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749461256\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 93\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eErik du Plessis\u003c\/b\u003e is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies (owned by WPP) with 65 offices in 39 countries. He is also the author of \u003ci\u003eThe Advertised Mind.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40120026890355,"sku":"9.78E+12","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_986e5555-6e64-4f85-8511-edcb33e2f9bd.jpg?v=1653662720","url":"https:\/\/bookstorenmore.com\/products\/the-branded-mind-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand-9780749461256","provider":"Bookstore N More","version":"1.0","type":"link"}