{"product_id":"the-branding-of-right-wing-activism-the-news-media-and-the-tea-party-9780190879327","title":"The Branding of Right-Wing Activism: The News Media and the Tea Party","description":"From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea\u003cbr\u003eParty's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets branded the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and\u003cbr\u003epromoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the\u003cbr\u003econservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the\u003cbr\u003eopportunity to tune out, tune in, and speak back, \u003cem\u003eThe Branding of Right-Wing Activism\u003c\/em\u003e ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Khadijah Costley White\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780190879327\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2019\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKhadijah Costley White\u003c\/strong\u003e is Assistant Professor of Journalism and Media Studies at Rutgers University. She has written for\u003cem\u003e The Atlantic, \u003c\/em\u003e \u003cem\u003eThe New York Times\u003c\/em\u003e, \u003cem\u003eThe Root\u003c\/em\u003e, \u003cem\u003eHuffington Post\u003c\/em\u003e, \u003cem\u003e BBC\u003c\/em\u003e, \u003cem\u003eThe Philadelphia Inquirer\u003c\/em\u003e, \u003cem\u003eThe Los Angeles Times\u003c\/em\u003e, \u003cem\u003e Quartz\u003c\/em\u003e, \u003cem\u003eGizmodo\u003c\/em\u003e, and \u003cem\u003eBuzzfeed\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":40349964370035,"sku":"9.78019E+12","price":57.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_704adcce-8255-471f-8cbc-6fc6da30c8df.jpg?v=1660050227","url":"https:\/\/bookstorenmore.com\/products\/the-branding-of-right-wing-activism-the-news-media-and-the-tea-party-9780190879327","provider":"Bookstore N More","version":"1.0","type":"link"}