{"product_id":"the-business-models-handbook-the-tools-techniques-and-frameworks-every-business-professional-needs-to-succeed-9781398611757","title":"The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed","description":"\u003cp\u003e\u003cb\u003eBusiness frameworks sit at the heart of successful businesses. The second edition of \u003ci\u003eThe Business Models Handbook\u003c\/i\u003e brings together the most helpful and widely used models into one invaluable resource.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBusiness models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains. \u003cp\u003e\u003c\/p\u003eIn this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, \u003cb\u003e\u003ci\u003eThe Business Models Handbook\u003c\/i\u003e\u003c\/b\u003e is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Hague\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398611757\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePaul Hague\u003c\/b\u003e is Founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of \u003ci\u003eMarket Research in Practice \u003c\/i\u003eand co-author of \u003ci\u003eB2B Customer Experience, \u003c\/i\u003ealso published by Kogan Page.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":41179296661619,"sku":"9.7814E+12","price":57.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e0c8019d-8adf-4cb5-94ed-a34f758872f7.jpg?v=1703607790","url":"https:\/\/bookstorenmore.com\/products\/the-business-models-handbook-the-tools-techniques-and-frameworks-every-business-professional-needs-to-succeed-9781398611757","provider":"Bookstore N More","version":"1.0","type":"link"}