{"product_id":"the-circuit-of-mass-communication-media-strategies-representation-and-audience-reception-in-the-aids-crisis-9780803977037","title":"The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis","description":"This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. \u003cp\u003e\u003c\/p\u003e \u003cp\u003eUsing a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, \u003cb\u003eThe Circuit of Mass Communication\u003c\/b\u003e reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Miller, Jenny Kitzinger, Peter Beharrell\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780803977037\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":40589109854323,"sku":"9.78E+12","price":118.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_139ba884-8e45-41fa-bcb6-e558ae1fa14f.jpg?v=1668783253","url":"https:\/\/bookstorenmore.com\/products\/the-circuit-of-mass-communication-media-strategies-representation-and-audience-reception-in-the-aids-crisis-9780803977037","provider":"Bookstore N More","version":"1.0","type":"link"}