{"product_id":"the-consumer-mind-brand-perception-and-the-implications-for-marketers-9780749465704","title":"The Consumer Mind: Brand Perception and the Implications for Marketers","description":"\u003cb\u003e\u003ci\u003eThe Consumer Mind\u003c\/i\u003e\u003c\/b\u003e explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. \u003cb\u003e\u003ci\u003eThe Consumer Mind\u003c\/i\u003e\u003c\/b\u003e encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pepe Martínez\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749465704\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 08\/31\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003ePepe Martínez\u003c\/b\u003e is the Managing Director of Millward Brown Iberia. He was previously the head of Euroqual, the European qualitative research network and has won four awards from the Spanish Marketing Research Society, AEDEMO, for his work. He gives frequent lectures throughout Europe at universities, business schools and marketing forums on the relationship between young consumers and brands, social media and qualitative research.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027807859,"sku":"9.78E+12","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1ada69c8-f47e-46c5-9fec-47b15f4e159e.jpg?v=1653662765","url":"https:\/\/bookstorenmore.com\/products\/the-consumer-mind-brand-perception-and-the-implications-for-marketers-9780749465704","provider":"Bookstore N More","version":"1.0","type":"link"}