{"product_id":"the-conversation-manager-the-power-of-the-modern-consumer-the-end-of-the-traditional-advertiser-9780749466596","title":"The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser","description":"\u003cp\u003eMobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBased on four years of primary research, \u003cb\u003e\u003ci\u003eThe Conversation Manager\u003c\/i\u003e\u003c\/b\u003e explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Van Belleghem\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.20w x 0.65d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749466596\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eSteven Van Belleghem\u003c\/b\u003e is a successful entrepreneur, academic, speaker and author. He is a managing partner of InSites Consulting, a fast growing market research \u0026amp; consulting firm. He is also a professor at Vlerick Leuven Gent Management School and author of \u003ci\u003eThe Conversation Company.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027971699,"sku":"9.78E+12","price":30.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_f90b5117-6254-43d9-968b-aa16f503d1a9.jpg?v=1653662773","url":"https:\/\/bookstorenmore.com\/products\/the-conversation-manager-the-power-of-the-modern-consumer-the-end-of-the-traditional-advertiser-9780749466596","provider":"Bookstore N More","version":"1.0","type":"link"}