{"product_id":"the-culting-of-brands-turn-your-customers-into-true-believers-9781591840961","title":"The Culting of Brands: Turn Your Customers into True Believers","description":"At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable--they're just normal folks searching for a sense of belonging.\u003cp\u003eMarketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben \u0026amp; Jerry's make their customers feel unique, important, and part of an exclusive group--and how that leads to solid, long-term relationships between a company and its customers.\u003c\/p\u003e\u003cp\u003eIn addition to describing a fascinating phenomenon, \u003cb\u003eThe Culting of Brands\u003c\/b\u003e will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new \"members,\" how to establish a mythology about the company, and how to manage a workforce filled with true believers. \u003c\/p\u003e\u003cp\u003eOnce a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it. \u003cb\u003eThe Culting of Brands\u003c\/b\u003e will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Atkin\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.56w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781591840961\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBusiness Connections\u003c\/i\u003e 06\/01\/2005 pg. 23\u003cbr\u003e\u003ci\u003eIngram Advance\u003c\/i\u003e 06\/01\/2005 pg. 61\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDouglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Paperback","offer_id":43792789766259,"sku":"9.78159E+12","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_a366271d-d796-4415-b3de-15359e8fe7f2.jpg?v=1758106384","url":"https:\/\/bookstorenmore.com\/products\/the-culting-of-brands-turn-your-customers-into-true-believers-9781591840961","provider":"Bookstore N More","version":"1.0","type":"link"}