{"product_id":"the-customer-rules-the-14-indispensible-irrefutable-and-indisputable-qualities-of-the-greatest-service-companies-in-the-world-9780071603652","title":"The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World","description":"\u003cp\u003eWhether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In \u003ci\u003eThe Customer Rules\u003c\/i\u003e, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.\u003c\/p\u003e \u003cp\u003eA combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer service, \u003ci\u003eThe Customer Rules\u003c\/i\u003e distills profitable lessons on how to achieve strong customer loyalty. Referencing specific research findings, Beemer and Shook examine the obstacles that too often distract a company's focus from its most important task--providing preeminent service and creating a unique customer experience. The authors then supply fourteen workable solutions to ensure the return of customers time and time again, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Instill the importance of customer service in every employee \u003c\/li\u003e\n\u003cli\u003e Use a \"small-town\" approach to meeting customers' needs no matter how big your company is \u003c\/li\u003e\n\u003cli\u003e Develop a unique identity your customers will seek out \u003c\/li\u003e\n\u003cli\u003e Maintain a focus on the customer before, during, and after the sale\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSuccess in retail, service, manufacturing, or any other business always boils down to the customer experience. Beemer and Shook use in-depth interviews with high-level managers from such companies as Chubb, NetJets, Edward Jones, Lexus, Johnson \u0026amp; Johnson, and Four Seasons Hotels to illustrate the best ways for creating exceptional customer service. \u003ci\u003eThe Customer Rules\u003c\/i\u003e gives you the tools you'll need to become the undisputed leader in your industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Britt Beemer, Robert Shook\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.30w x 1.18d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071603652\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eC. Britt Beemer\u003c\/b\u003e is founder and CEO of America's Research Group (ARG), a national consumer research firm that has interviewed more than eight-million consumers. He is the author of \u003ci\u003eIt Takes a Prophet to Make a Profit\u003c\/i\u003e and \u003ci\u003ePredatory Marketing\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert L. Shook\u003c\/b\u003e is a bestselling author of many business books, including \u003ci\u003eLongaberger\u003c\/i\u003e, a number-one \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, and \u003ci\u003eThe Pep Talk\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":40377887260787,"sku":"9.78007E+12","price":40.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_af205527-897b-40e0-8357-e7db1502376c.jpg?v=1661261579","url":"https:\/\/bookstorenmore.com\/products\/the-customer-rules-the-14-indispensible-irrefutable-and-indisputable-qualities-of-the-greatest-service-companies-in-the-world-9780071603652","provider":"Bookstore N More","version":"1.0","type":"link"}