{"product_id":"the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-9780857082855","title":"The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit","description":"\u003cp\u003e\u003cstrong\u003eHow do I know if my idea will work?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e How do I decide on the business model?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e How do I find my audience? \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour digital business start-up journey begins here.\u003c\/p\u003e\n\u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Small Business Start-up Workbook\u003c\/i\u003e, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies, and lessons learned by business leaders, this workbook will guide you through each step of digital business.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Assess whether your business idea will work online\/digitally\u003cbr\u003e - Choose the right business model for your proposition and avoid wasting time\u003cbr\u003e - Assess demand, and viability and uncover untapped needs and gaps in the market\u003cbr\u003e - Build a usable, engaging website and mobile app\u003cbr\u003e - Create a buzz using social networking\u003cbr\u003e - Drive high-quality traffic to your site and convert visitors into paying customers\u003cbr\u003e - Use search engine optimization (SEO) and marketing (SEM) tools effectively\u003cbr\u003e - Raise finance and protect your business\u003cbr\u003e - Build and maintain a strong brand\u003cbr\u003e - Recruit and retain a strong team\u003cbr\u003e - Sell the business or find a suitable successor.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Reviews for the book:\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e \"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.\"\u003c\/i\u003e Nick Jenkins, Founder of Moonpig\u003ci\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.\"\u003c\/i\u003e Scott Weavers-Wright, CEO of Kiddicare, and MD of Morrison (non-food)\u003cbr\u003e \u003ci\u003e\u003cbr\u003e \"If you read just one book on digital business, make it this one... It is inspirational, informative, and interactive in equal measure. Highly recommended \"\u003c\/i\u003e Rowan Gormley, Founder, and CEO of NakedWines\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.\"\u003c\/i\u003e Elizabeth Varley, Founder and CEO of TechHub\u003c\/p\u003e\n\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cheryl Rickman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capstone\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 6.37w x 0.66d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780857082855\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCheryl Rickman\u003c\/b\u003e is the author of the bestselling start-up book \u003ci\u003eThe Small Business Start-Up Workbook\u003c\/i\u003e and is a ghostwriter for one of the BBC Dragons.\u003cbr\u003eCheryl started her career working for an online information publisher before going on to run he own internet business aged 25. WebCritique was web usability and content consultancy which she sold in 2005. Clients included Microsoft, Business Link, and Motorola. Additionally, together with her partner, Cheryl co-founded \"ilikemusic\" (I Like Music) in 2000. During her time as Editor of ilikemusic.com, Cheryl spent seven years interviewing pop stars and developing the business. The business now generates revenues in excess of £1m.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCheryl has interviewed more than 100 entrepreneurs running businesses of all sizes, from one-man bands to large corporations; equally dedicated, passionate, and insightful.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Capstone","offers":[{"title":"Paperback","offer_id":40431473918067,"sku":"9.78E+12","price":26.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_40c27e58-5e28-4df2-bad9-7e8bc283b350.jpg?v=1662905914","url":"https:\/\/bookstorenmore.com\/products\/the-digital-business-start-up-workbook-the-ultimate-step-by-step-guide-to-succeeding-online-from-start-up-to-exit-9780857082855","provider":"Bookstore N More","version":"1.0","type":"link"}