{"product_id":"the-focus-group-guidebook-9780761908180","title":"The Focus Group Guidebook","description":"\u003cp\u003eProviding a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David L. Morgan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 7.48w x 0.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780761908180\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMorgan, David L.:\u003c\/i\u003e\u003c\/b\u003e - David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, \u003ci\u003eEssentials of Learning and Cognition\u003c\/i\u003e, published by Waveland Press (2007).\u003cb\u003e\u003ci\u003eMorgan, David L.:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003eDavid L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, \u003ci\u003eFocus Groups as Qualitative Research\u003c\/i\u003e, and as coauthor of \u003ci\u003eThe Focus Group Kit\u003c\/i\u003e. In addition, he has worked extensively on mixed methods, including a book for SAGE, \u003ci\u003eIntegrating Qualitative and Quantitative Methods\u003c\/i\u003e. Most recently, he has published \u003ci\u003eEssentials of Dyadic Interviewing\u003c\/i\u003e for Routledge, and\u003ci\u003e A New Era in Focus Group Research\u003c\/i\u003e, co-edited, with Rosaline Barbour, for Palgrave.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":40121833291891,"sku":"9.78E+12","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2c99fefa-df5d-42b9-9d3d-c42d1899b35f.jpg?v=1653748691","url":"https:\/\/bookstorenmore.com\/products\/the-focus-group-guidebook-9780761908180","provider":"Bookstore N More","version":"1.0","type":"link"}