{"product_id":"the-handbook-of-field-marketing-a-complete-guide-to-understanding-and-outsourcing-face-to-face-direct-marketing-9780749456269","title":"The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing","description":"\u003cp\u003eIf you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, \u003ci\u003e\u003cb\u003eThe Handbook of Field Marketing\u003c\/b\u003e\u003c\/i\u003e is the essential handbook for success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCrammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. \u003ci\u003e\u003cb\u003eThe Handbook of Field Marketing\u003c\/b\u003e\u003c\/i\u003e reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Williams, Roddy Mullin\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.92h x 5.84w x 0.64d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749456269\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2009 pg. 122\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAlison Williams is Chairwoman of the FDS Group of Companies, which she founded in 1981, and is also the first Chairwoman of the British Field Marketing Council for the Direct Marketing Association in Britain.\u003c\/p\u003e Roddy Mullin has been a consultant for marketing and sales for the past two decades and is a Vice President of the Central London branch of the Chartered Institute of Marketing. He has written or co-authored several other books for Kogan Page including the bestselling \u003ci\u003eSales Promotion\u003c\/i\u003e.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120026071155,"sku":"9.78E+12","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c13750ea-1432-425c-be7e-e3e8c54c4720.jpg?v=1653662684","url":"https:\/\/bookstorenmore.com\/products\/the-handbook-of-field-marketing-a-complete-guide-to-understanding-and-outsourcing-face-to-face-direct-marketing-9780749456269","provider":"Bookstore N More","version":"1.0","type":"link"}