{"product_id":"the-market-research-and-insight-yearbook-transforming-evidence-into-impact-9780749478339","title":"The Market Research and Insight Yearbook: Transforming Evidence Into Impact","description":"\u003cp\u003e\u003cb\u003eThe Market Research \u0026amp; Insight Yearbook: Transforming Evidence into Impact\u003c\/b\u003e brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThere has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. \u003cp\u003e\u003c\/p\u003eEach company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e The Market Research Society\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.90w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749478339\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKogan Page\u003c\/b\u003e is a leading independent global publisher that brings an international perspective to the world of business books.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40130278228083,"sku":"9.78E+12","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_57f9e83c-f67e-4200-aa00-e05def0f7c45.jpg?v=1654089722","url":"https:\/\/bookstorenmore.com\/products\/the-market-research-and-insight-yearbook-transforming-evidence-into-impact-9780749478339","provider":"Bookstore N More","version":"1.0","type":"link"}