{"product_id":"the-marketing-glossary-key-terms-concepts-and-applications-9780971943421","title":"The Marketing Glossary: Key Terms, Concepts and Applications","description":"A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark N. Clemente\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Clementebooks\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/02\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.12d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780971943421\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Clementebooks","offers":[{"title":"Paperback","offer_id":40429243170931,"sku":"9.78E+12","price":36.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_144f7b0e-fbfa-413c-86a9-80f0c4b1a426.jpg?v=1662731684","url":"https:\/\/bookstorenmore.com\/products\/the-marketing-glossary-key-terms-concepts-and-applications-9780971943421","provider":"Bookstore N More","version":"1.0","type":"link"}