{"product_id":"the-membership-economy-pb-9781266057229","title":"The Membership Economy (Pb)","description":"\u003cp\u003eIn today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.\u003c\/p\u003e\u003cp\u003eThis is \u003ci\u003eThe Membership Economy\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eWritten by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurn digital subscriptions into forever sales \u003c\/li\u003e\n\u003cli\u003eBuild an online community your customers will love \u003c\/li\u003e\n\u003cli\u003eDevelop new loyalty programs that really pay off \u003c\/li\u003e\n\u003cli\u003eTransform freemium users into superusers \u003c\/li\u003e\n\u003cli\u003eCreate a self-generating revenue stream \u003c\/li\u003e\n\u003cli\u003eKeep memberships and profits growing for years to come\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.\u003c\/p\u003e \u003cp\u003eYou'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.\u003c\/p\u003e \u003cp\u003eMost importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom.\u003c\/p\u003e\u003cp\u003eWhen you join forces with your customers, membership has its rewards--for you, your company, and your continued success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robbie Kellman Baxter\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781266057229\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBaxter, Robbie Kellman:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobbie Kellman Baxter\u003c\/b\u003e is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":43961183961203,"sku":"9.78127E+12","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_3dc27b9e-c422-4cbe-b739-e38357eb9972.jpg?v=1759923970","url":"https:\/\/bookstorenmore.com\/products\/the-membership-economy-pb-9781266057229","provider":"Bookstore N More","version":"1.0","type":"link"}