{"product_id":"the-portable-mba-in-marketing-9780471193678","title":"The Portable MBA in Marketing","description":"Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles D. Schewe,Alexander Hiam\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.32h x 7.40w x 1.36d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471193678\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eCHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter \u0026amp; Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":44279225712755,"sku":"9.78047E+12","price":90.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_c42da8f1-0fd4-4073-bd3f-95ff5cf65b1b.jpg?v=1770470766","url":"https:\/\/bookstorenmore.com\/products\/the-portable-mba-in-marketing-9780471193678","provider":"Bookstore N More","version":"1.0","type":"link"}