{"product_id":"the-portable-mba-in-strategy-9780471197089","title":"The Portable MBA in Strategy","description":"Diese 2. aktualisierte und erweiterte Auflage erl utert die neuesten Methoden f r erfolgreichen Wettbewerb. Lernen auch Sie, wie f hrende Unternehmen ihre Konkurrenten aus dem Feld schlagen, wie sie als erste wichtige Markttrends aufsp ren, die besten alternativen Strategien erkennen, und einzigartige F higkeiten entwickeln. Jedes Kapitel enth lt erprobte Techniken - angefangen bei Gesch ftsbereichsstrategien  ber Branchenanalysen bis hin zum E-Commerce. Mit einer F lle anschaulicher Beispiele.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Liam Fahey\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/16\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.26h x 7.38w x 1.26d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471197089\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eLIAM FAHEY, an Adjunct Professor of Strategic Management at Babson College and Visiting Professor of Strategic Management at the Cranfield School of Management, consults for leading North American and European firms on competitive strategy and analysis. A frequent speaker in executive education programs and business management conferences, he is the author of Competitors (Wiley, 1999).\u003cbr\u003e ROBERT M. RANDALL heads a New York-based publishing business and writes strategy articles, books, and white papers. He has held management positions in several Fortune 500 companies and edited several magazines for corporate decision-makers. He and Liam Fahey also collaborated on Learning from the Future (Wiley, 1998), a guide to scenario planning for managers.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40189626056819,"sku":"9.78047E+12","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bd7aa00e-f9c0-4ebc-bf83-838b3f468d80.jpg?v=1655817737","url":"https:\/\/bookstorenmore.com\/products\/the-portable-mba-in-strategy-9780471197089","provider":"Bookstore N More","version":"1.0","type":"link"}