{"product_id":"the-right-sensory-mix-decoding-customers-behavior-and-preferences-9783662637975","title":"The Right Sensory Mix: Decoding Customers' Behavior and Preferences","description":"\u003cp\u003e\u003cb\u003eBerry-AMA Book Prize FINALIST 2011!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"The Right Sensory Mix\" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. \u003c\/p\u003e\u003cp\u003eThe Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize.\u003c\/p\u003e \u003cp\u003eWhy do some people drink black coffee and others stick to tea?\u003c\/p\u003e\u003cp\u003eWhy do some people prefer competitors' products?\u003c\/p\u003e\u003cp\u003eWhy do we sell less in this country?\u003c\/p\u003e\u003cp\u003eMany companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.\u003c\/p\u003e\u003cp\u003eAfter reading the book, managers will be able to: \u003c\/p\u003e\u003cp\u003e- Understand and predict consumers' behavior and preferences \u003c\/p\u003e\u003cp\u003e- Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product \u003c\/p\u003e\u003cp\u003e- Fine-tune their positioning and product range for every local market \u003c\/p\u003e\u003cp\u003e- Systematically increase their innovation hit rate\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diana Derval\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.73d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9783662637975\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":40852985839731,"sku":"9.78366E+12","price":93.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_d9036b14-e968-44e5-a49a-2c5ac5e53023.jpg?v=1686749012","url":"https:\/\/bookstorenmore.com\/products\/the-right-sensory-mix-decoding-customers-behavior-and-preferences-9783662637975","provider":"Bookstore N More","version":"1.0","type":"link"}