{"product_id":"the-routledge-companion-to-corporate-branding-9781032252599","title":"The Routledge Companion to Corporate Branding","description":"\u003cp\u003eThis companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oriol Iglesias\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 1.08d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781032252599\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOriol Iglesias\u003c\/strong\u003e is Associate Professor and Head of the Marketing Department at ESADE Business School, Universitat Ramon Llull. Oriol is member of the Scientific Committee of the Global Brand Conference and of the Editorial Board of the \u003cem\u003eJournal of Brand Management\u003c\/em\u003e. He has also been for 6 years a member of the Executive Committee of the European Marketing Academy (EMAC). His research focuses on corporate branding, conscientious brands, and co-creation and has been published in \u003cem\u003eCalifornia Management Review\u003c\/em\u003e, \u003cem\u003eJournal of Business Ethics\u003c\/em\u003e, \u003cem\u003eIndustrial Marketing Management\u003c\/em\u003e, \u003cem\u003eJournal of Business Research\u003c\/em\u003e, and \u003cem\u003eEuropean Journal of Marketing\u003c\/em\u003e, among others.\u003c\/p\u003e\u003cp\u003eNicholas Ind is Professor at Kristiania University College and Visiting Professor at ESADE Business School and Edinburgh Napier University. His main research interests are co-creation and conscientious brands. He is the author of 16 books and articles that have appeared in \u003cem\u003eCalifornia Management Review\u003c\/em\u003e, \u003cem\u003eJournal of Brand Management\u003c\/em\u003e, \u003cem\u003eEuropean Business Review\u003c\/em\u003e, \u003cem\u003eBusiness Horizons\u003c\/em\u003e and \u003cem\u003eJournal of Product and Brand Management\u003c\/em\u003e. \u003c\/p\u003e\u003cp\u003eMajken Schultz is Professor of Management and Organization Studies at Copenhagen Business School. She is affiliated with the Centre for Organization and Time at the Department of Organization and is an international research fellow at the Centre for Corporate Reputation, Oxford University. Her work has focused on managerial and organizational issues related to identity, culture, and image, including the implications for corporate branding and use of history. She has published in the leading journals on organization studies and branding and co-written\/edited more than a dozen books. She is one of the most cited professors at CBS and is Chair of Carlsberg Foundation.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43761610162291,"sku":"9.78103E+12","price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4db7f5c4-9681-4640-8d78-1c9d73acfffb.jpg?v=1756904291","url":"https:\/\/bookstorenmore.com\/products\/the-routledge-companion-to-corporate-branding-9781032252599","provider":"Bookstore N More","version":"1.0","type":"link"}