{"product_id":"the-routledge-companion-to-strategic-marketing-9781138489097","title":"The Routledge Companion to Strategic Marketing","description":"\u003cp\u003e\u003cem\u003eThe Routledge Companion to Strategic Marketing\u003c\/em\u003e offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.\u003c\/p\u003e \u003cp\u003eReaders benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A\u0026amp;M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. \u003c\/p\u003e \u003cp\u003eCollectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bodo B. Schlegelmilch\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.02d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138489097\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBodo B. Schlegelmilch\u003c\/strong\u003e is Head of the Institute for International Marketing Management at WU: Vienna University of Economics and Business, Austria.\u003c\/p\u003e\u003cp\u003eRussell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University, U.S.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43961257820275,"sku":"9.78114E+12","price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_f3241787-5f11-4d69-899d-d5ad99968d1d.jpg?v=1759926742","url":"https:\/\/bookstorenmore.com\/products\/the-routledge-companion-to-strategic-marketing-9781138489097","provider":"Bookstore N More","version":"1.0","type":"link"}