{"product_id":"the-science-and-art-of-branding-9780765617903","title":"The Science and Art of Branding","description":"Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Giep Franzen, Sandra E. Moriarty\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 558\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.25d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780765617903\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2009 pg. 132","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":43217662967923,"sku":"9.78077E+12","price":424.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6dd326b8-ee63-4245-a4c0-becb40ca3436.jpg?v=1753446625","url":"https:\/\/bookstorenmore.com\/products\/the-science-and-art-of-branding-9780765617903","provider":"Bookstore N More","version":"1.0","type":"link"}