{"product_id":"the-voice-of-business-hill-knowlton-and-postwar-public-relations-9780807872390","title":"The Voice of Business: Hill \u0026 Knowlton and Postwar Public Relations","description":"In 1933, John W. Hill opened the New York office of what would\u003cbr\u003ebecome the most important public relations agency in history: \u003cbr\u003eHill \u0026amp; Knowlton, Inc. By 1959, the combined sales of its\u003cbr\u003eclients--which included Procter \u0026amp; Gamble, Texaco, Gillette, and\u003cbr\u003eAvco Manufacturing as well as the steel, tobacco, and aviation\u003cbr\u003eindustries' trade associations--amounted to 10 percent of the\u003cbr\u003egross national product. \u003ci\u003eThe Voice of Business\u003c\/i\u003e chronicles Hill\u003cbr\u003e\u0026amp; Knowlton's influence on American public discourse in the\u003cbr\u003eyears following World War II. \u003cbr\u003e Guided by its founder's conservative ideals, Hill \u0026amp;\u003cbr\u003eKnowlton developed a twofold mission: to influence public\u003cbr\u003ediscussion about issues important to its clients and to educate\u003cbr\u003eAmericans about big business. Karen Miller shows how the agency\u003cbr\u003etried to manipulate public opinion, political debate, and news\u003cbr\u003emedia content about such issues as postwar military aircraft\u003cbr\u003eprocurement, the deregulation of margarine production, President\u003cbr\u003eTruman's seizure of steel mills in 1952, and the cigarette health\u003cbr\u003escare of 1953-54. Though its campaigns did not change many\u003cbr\u003eopinions, she says, Hill \u0026amp; Knowlton affected the public\u003cbr\u003eindirectly by reinforcing the ideas of its clients and other\u003cbr\u003econservatives. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Karen S. Miller\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780807872390\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMiller, Karen S.:\u003c\/i\u003e\u003c\/b\u003e - Karen S. Miller is assistant professor at the University of Georgia in Athens, where she teaches public relations and media history.\u003c\/p\u003e","brand":"University of North Carolina Press","offers":[{"title":"Paperback","offer_id":40191892455539,"sku":"9.78E+12","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_71a86667-64e3-4428-bb60-627114e410ff.jpg?v=1655906631","url":"https:\/\/bookstorenmore.com\/products\/the-voice-of-business-hill-knowlton-and-postwar-public-relations-9780807872390","provider":"Bookstore N More","version":"1.0","type":"link"}