{"product_id":"theory-of-media-literacy-a-cognitive-approach-9780761929529","title":"Theory of Media Literacy: A Cognitive Approach","description":"\u003cstrong\u003eTheory of Media Literacy: A Cognitive Approach\u003c\/strong\u003e comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, \u003cstrong\u003eTheory of Media Literacy\u003c\/strong\u003e examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. James Potter\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.14w x 0.67d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780761929529\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePotter, W. James:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. James Potter, \u003c\/b\u003eprofessor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting \u0026amp; Electronic Media and is the author of many journal articles and several dozen books, including: \u003ci\u003eMedia Effects\u003c\/i\u003e;\u003ci\u003e Media Literacy, 10th edition\u003c\/i\u003e; \u003ci\u003eThe 11 Myths of Media Violence\u003c\/i\u003e; \u003ci\u003eMajor Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success\u003c\/i\u003e; \u003ci\u003eand 7 Skills of Media Literacy. \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":40121837224051,"sku":"9.78E+12","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_b15daeb2-4894-4c5c-ab14-f32997bf9f72.jpg?v=1653748835","url":"https:\/\/bookstorenmore.com\/products\/theory-of-media-literacy-a-cognitive-approach-9780761929529","provider":"Bookstore N More","version":"1.0","type":"link"}