{"product_id":"think-better-an-innovators-guide-to-productive-thinking-9780071494939","title":"Think Better: An Innovator's Guide to Productive Thinking","description":"\u003cp\u003eThere are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you \u003ci\u003ethink better.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003eThink Better\u003c\/i\u003e is about Productive Thinking -- why it's important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer -- a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. It's based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use -- so you can think better, work better, and do better in every aspect of your life. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThink Better\u003c\/i\u003e demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution. Many \u003cb\u003ecompanies\u003c\/b\u003e use the Productive Thinking model to generate fresh solutions for tough business problems, and many \u003cb\u003eindividuals\u003c\/b\u003e rely on it to solve pressing personal problems. \u003c\/p\u003e\u003cp\u003eThe principles you'll find in \u003ci\u003eThink Better\u003c\/i\u003e are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the \"third third\" by generating lots and lots of ideas; and look for unexpected connections.\u003c\/p\u003e \u003cp\u003eThe model consists of six interlocking steps: \u003c\/p\u003e \u003cp\u003eStep 1: \u003cb\u003eWhat's Going On?\u003c\/b\u003e Explore and truly understand the challenge. \u003c\/p\u003e \u003cp\u003eStep 2: \u003cb\u003eWhat's Success? \u003c\/b\u003e Envision the ideal outcome and establish success criteria. \u003c\/p\u003e \u003cp\u003eStep 3: \u003cb\u003eWhat's the Question? \u003c\/b\u003e Pinpoint the real problem or opportunity. \u003c\/p\u003e \u003cp\u003eStep 4: \u003cb\u003eGenerate Answers\u003c\/b\u003e List many possible solutions. \u003c\/p\u003e \u003cp\u003eStep 5: \u003cb\u003eForge the Solution\u003c\/b\u003e Decide which solution is best. Then make it better. \u003c\/p\u003e \u003cp\u003eStep 6: \u003cb\u003eAlign Resources\u003c\/b\u003e Create an action plan. \u003c\/p\u003e \u003cp\u003eTim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from \"monkey mind\" to \"gator brain.\" Then he demonstrates how to overcome these barriers.\u003c\/p\u003e \u003cp\u003eMore than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, you'll have a concrete action plan, complete with timelines and deadlines.\u003c\/p\u003e \u003cp\u003eThe book is filled with many of Hurson's original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five \u003cb\u003eC'\u003c\/b\u003es: \u003cb\u003eC\u003c\/b\u003eull, \u003cb\u003eC\u003c\/b\u003eluster, \u003cb\u003eC\u003c\/b\u003eombine, \u003cb\u003eC\u003c\/b\u003elarify and \u003cb\u003eC\u003c\/b\u003ehoose. And you can transform an embryonic idea into a robust solution with \u003cb\u003ePOWER\u003c\/b\u003e, which stands for \u003cb\u003eP\u003c\/b\u003eositives, \u003cb\u003eO\u003c\/b\u003ebjections, \u003cb\u003eW\u003c\/b\u003ehat else?, \u003cb\u003eE\u003c\/b\u003enhancements and \u003cb\u003eR\u003c\/b\u003eemedies.\u003c\/p\u003e \u003cp\u003eTo create the future, you first must be able to imagine it. Productive thinking is a way to help you do that.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Hurson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.36w x 1.05d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071494939\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim Hurson\u003c\/b\u003e is a founding partner of thinkx intellectual capital (www.thinkxic.com), a firm that provides global corporations with training, facilitation, and consultation in productive thinking and innovation. He's both a faculty member and Trustee of the Creative Education Foundation, and a founding director of Facilitators Without Borders.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":40189588209779,"sku":"9.78007E+12","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_8eed5f4d-3572-4981-8ddf-364eff34f131.jpg?v=1655816769","url":"https:\/\/bookstorenmore.com\/products\/think-better-an-innovators-guide-to-productive-thinking-9780071494939","provider":"Bookstore N More","version":"1.0","type":"link"}