{"product_id":"tribal-marketing-tribal-branding-an-expert-guide-to-the-brand-co-creation-process-9780230368828","title":"Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process","description":"Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brendan Richardson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780230368828\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBrendan Richardson is Lecturer in Marketing and Consumer Behaviour in the Department of Management and Marketing at University College Cork, Ireland and is building a reputation in the areas of tribal marketing and consumer tribes.\u003cbr\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":40364682838131,"sku":"9.78023E+12","price":88.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_742126b6-94dd-43d3-8e21-489252fa4979.jpg?v=1660664825","url":"https:\/\/bookstorenmore.com\/products\/tribal-marketing-tribal-branding-an-expert-guide-to-the-brand-co-creation-process-9780230368828","provider":"Bookstore N More","version":"1.0","type":"link"}