{"product_id":"understanding-business-in-the-global-economy-a-multi-level-relationship-approach-9780230241572","title":"Understanding Business in the Global Economy: A Multi-Level Relationship Approach","description":"\u003cp\u003eFocussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Swift\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Globe Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.20w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780230241572\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJonathan Swift\u003c\/b\u003e is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.\u003cbr\u003e\u003c\/p\u003e","brand":"Red Globe Press","offers":[{"title":"Paperback","offer_id":40189595844723,"sku":"9.78023E+12","price":93.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_a7d877f6-f482-4bfd-ba87-0c51930ace0a.jpg?v=1655817005","url":"https:\/\/bookstorenmore.com\/products\/understanding-business-in-the-global-economy-a-multi-level-relationship-approach-9780230241572","provider":"Bookstore N More","version":"1.0","type":"link"}