{"product_id":"understanding-social-media-how-to-create-a-plan-for-your-business-that-works-9780749473563","title":"Understanding Social Media: How to Create a Plan for Your Business That Works","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUnderstanding Social Media\u003c\/i\u003e\u003c\/b\u003e is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIllustrated throughout with case studies from both successful and failed campaigns, \u003cb\u003e \u003ci\u003eUnderstanding Social Media\u003c\/i\u003e \u003c\/b\u003edemocratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Damian Ryan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749473563\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDamian Ryan\u003c\/b\u003e is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of \u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e, \u003ci\u003eThe Best Digital Marketing Campaigns in the World\u003c\/i\u003e, and \u003ci\u003eThe Best Digital Marketing Campaigns in the World II\u003c\/i\u003e (Kogan Page).\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121785614451,"sku":"9.78E+12","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_82d0111f-9dc6-4f6a-8921-46f83a7196ae.jpg?v=1653747602","url":"https:\/\/bookstorenmore.com\/products\/understanding-social-media-how-to-create-a-plan-for-your-business-that-works-9780749473563","provider":"Bookstore N More","version":"1.0","type":"link"}