{"product_id":"using-artificial-intelligence-in-marketing-how-to-harness-ai-and-maintain-the-competitive-edge-9780749497972","title":"Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge","description":"\u003cp\u003eArtificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. \u003cb\u003e\u003ci\u003eUsing Artificial Intelligence in Marketing\u003c\/i\u003e\u003c\/b\u003e provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. \u003cb\u003e\u003ci\u003eUsing Artificial Intelligence in Marketing\u003c\/i\u003e\u003c\/b\u003e outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24\/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katie King\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749497972\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKatie King\u003c\/b\u003e is a CEO and Business Transformation consultant with over 28 years' experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121805471859,"sku":"9.78E+12","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_eaeb6e1f-5725-4f72-88b0-7f6ede379e7e.jpg?v=1653747765","url":"https:\/\/bookstorenmore.com\/products\/using-artificial-intelligence-in-marketing-how-to-harness-ai-and-maintain-the-competitive-edge-9780749497972","provider":"Bookstore N More","version":"1.0","type":"link"}