{"product_id":"valuable-content-marketing-how-to-make-quality-content-your-key-to-success-9780749473273","title":"Valuable Content Marketing: How to Make Quality Content Your Key to Success","description":"The first edition of \"Valuable Content \"\"Marketing\" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sonja Jefferson, Sharon Tanton\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749473273\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSonja Jefferson\u003c\/b\u003e is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSharon Tanton\u003c\/b\u003e is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121785548915,"sku":"9.78E+12","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_81cfeeb4-dda2-499b-83cc-a3d5c1cbc68c.jpg?v=1653747600","url":"https:\/\/bookstorenmore.com\/products\/valuable-content-marketing-how-to-make-quality-content-your-key-to-success-9780749473273","provider":"Bookstore N More","version":"1.0","type":"link"}