{"product_id":"wake-up-and-live-a-formula-for-success-that-really-works-9780399165115","title":"Wake Up and Live!: A Formula for Success That Really Works!","description":"\u003cb\u003e\"Eminently sensible and practical.\"- \u003cb\u003eThe New York Times Book Review\u003c\/b\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eA true lost classic that can take your life to its fullest potential. What if you were promised a simple, 8-word formula that could turn your life around? Would you believe it? Would you try it? Here it is: \u003cbr\u003e\u003ci\u003eAct as if it were impossible to fail\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThis magic key is at the heart of one of the most persuasive self-improvement books ever published - a work that, while forgotten, rivaled the popularity of contemporaneous books by Napoleon Hill and Dale Carnegie. It was called \u003ci\u003eWake Up and Live!\u003c\/i\u003e, written by Dorothea Brande, an enterprising Chicago journalist. \u003cp\u003e\u003c\/p\u003eWhen Brande published \u003ci\u003eWake Up and Live!\u003c\/i\u003e in 1936, the book soared to popularity, selling over 1,000,000 copies in years ahead. The book won so much acclaim that it became the sole work of mind-power philosophy ever to make it to the movie screen - and as a musical, no less. In 1937, 20th Century Fox released \u003ci\u003eWake Up and Live\u003c\/i\u003e, starring Walter Winchell. \u003cp\u003e\u003c\/p\u003eBrande was a journalist and writing instructor by trade, best known for her enduring and thoughtful instructional book, \u003ci\u003eBecoming a Writer\u003c\/i\u003e (1934). That book, Brande explained, grew out of a period of bounding productivity in her career, which began with her discovery of one basic law of success. Brande's formula was so simple and magical-seeming that it made people want to argue with her the moment she uttered it. But for many it worked. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eAct as if it were impossible to fail.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eBrande was a preternaturally sharp-eyed student of human nature. She detected among the vast majority of men and women a \"will to fail.\" This damning wish grew from a little-seen foible of human nature. We are, Brande insisted, more frightened of suffering humiliation than desirous of achievement. When fear and ambition clash, she argued, fear inevitably prevails. \"The Unconscious dreads pain, humiliation, fatigue\" Brande wrote; \"it bends its efforts even more ceaselessly to the end of avoiding pain than it does to the procuring of positive pleasures.\" \u003cp\u003e\u003c\/p\u003eRather than risk rejection, people often self-sabotage: blowing deadlines, alienating allies, aimlessly procrastinating. Brande's grasp of the psychology of failure brought her a \"eureka\" moment. After a lifetime of searching she had found the answer. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eAct as if it were impossible to fail.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eWake Up and Live!\u003c\/i\u003e - a book that is as enjoyable as its formula is simple - Brande tells the story of her discovery and shows how her eight-word technique can be applied across different areas of life. With its observations about self-defeat, and its powerful idea for navigating around it, \u003ci\u003eWake Up and Live!\u003c\/i\u003e is one of the most keenly argued and carefully observant works of practical psychology ever written. \u003cp\u003e\u003c\/p\u003ePraise for \u003ci\u003eWake Up and Live\u003c\/i\u003e!\u003cbr\u003e\"Eminently sensible and practical.\" - \u003ci\u003eThe New York Times Book Review\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"A simple and usable technique of living...All I want to do is to buttonhole each and every one of my friends and say, 'You must read \u003ci\u003eWake up and Live!\u003c\/i\u003e'\" - Jean Starr Untermeyer \u003cp\u003e\u003c\/p\u003e\"Fascinating and exactly the spring tonic that most of us need.\" - \u003ci\u003eChicago Tribune\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"She made her own test with sincerity and faith, and her entire life was changed to one of overwhelming success.\" - Earl Nightingale, \u003ci\u003eThe Strangest Secret\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dorothea Brande\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tarcher\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780399165115\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBorn in Chicago, \u003cb\u003eDorothea Brande\u003c\/b\u003e (1893-1948) was a widely respected journalist, fiction writer, and writing instructor. Brande is widely known for her enduring guide to the creative process, \u003ci\u003eBecoming a Writer\u003c\/i\u003e, originally published in 1934 and still popular today. In 1936, Brande published a masterwork of practical psychology, \u003ci\u003eWake Up and Live! \u003c\/i\u003eThe book entered more than 34 printings and sold over 1,000,000 copies. For many years, \u003ci\u003eWake Up and Live!\u003c\/i\u003e, with its simple and sound advice for personal excellence, rivaled the popularity of contemporaneous works such as \u003ci\u003eThink and Grow Rich\u003c\/i\u003e and \u003ci\u003eHow to Win Friends and Influence People\u003c\/i\u003e. This classic of self-improvement is back in print for the first time in many years with this new edition.\u003cbr\u003e\u003c\/p\u003e","brand":"Tarcher","offers":[{"title":"Paperback","offer_id":43939192242291,"sku":"9.7804E+12","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_14101b65-0afe-4f48-9b1e-78b59b236b84.jpg?v=1758877834","url":"https:\/\/bookstorenmore.com\/products\/wake-up-and-live-a-formula-for-success-that-really-works-9780399165115","provider":"Bookstore N More","version":"1.0","type":"link"}