{"product_id":"what-is-a-21st-century-brand-new-thinking-from-the-next-generation-of-agency-leaders-9780749472627","title":"What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders","description":"\u003cp\u003eWhat is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eWhat Is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by \u003cb\u003eNick Kendall\u003c\/b\u003e. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. \u003cp\u003e\u003c\/p\u003eStructured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: \u003cbr\u003e- What is a brand? \u003cbr\u003e- How should we engage to build them? \u003cbr\u003e- How should we organise to deliver? \u003cp\u003e\u003c\/p\u003eHighlighting that today's most successful agencies are those which are embracing the new ways to consume content, \u003cb\u003e\u003ci\u003eWhat is a 21st Century Brand?\u003c\/i\u003e\u003c\/b\u003e delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Kendall\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.30w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749472627\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNick Kendall\u003c\/b\u003e is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Levi's, Johnnie Walker and Häagen Dazs. He is a founding partner of Bro-Ken and member of The Garage, which helps start-ups build brands. He designed and created the IPA Excellence Diploma, which is described as the MBA of brands for the advertising industry, and is its Chief Examiner. He has also received the IPA President's Medal for his services to the industry. \u003c\/p\u003e\u003cp\u003eContributors: \u003cbr\u003e\u003cb\u003eStephen Woodford\u003c\/b\u003e, Executive Chairman, Lexis, and IPA President 2003-2005\u003cbr\u003e\u003cb\u003eMark Earls\u003c\/b\u003e, Herdmeister, Herd Consultancy\u003cbr\u003e\u003cb\u003eNick Docherty\u003c\/b\u003e, Global Planning Director, Wieden + Kennedy Amsterdam\u003cbr\u003e\u003cb\u003eIan Edwards\u003c\/b\u003e, Managing Partner and Head of Strategy, Vizeum UK\u003cbr\u003e\u003cb\u003eDavid Bonney\u003c\/b\u003e, Founder, Atheist Shoes\/The Meaningful Shoe Company\u003cbr\u003e\u003cb\u003eTim Jones\u003c\/b\u003e, Director of Strategy, 72andsunny, New York\u003cbr\u003e\u003cb\u003eGraeme Douglas\u003c\/b\u003e, Group Chief Strategy Officer, Havas\u003cbr\u003e\u003cb\u003eJohn V. Willshire\u003c\/b\u003e, Founder, Smithery\u003cbr\u003e\u003cb\u003eJames Borrodell Brown\u003c\/b\u003e, Senior Strategist, Zone\u003cbr\u003e\u003cb\u003eDavid Wilding\u003c\/b\u003e, UK Planning Director, Twitter\u003cbr\u003e\u003cb\u003eFaris Yakob\u003c\/b\u003e, Founder and Principal, Genius Steals\u003cbr\u003e\u003cb\u003eDavid Young\u003c\/b\u003e, Independent Marketing Consultant\u003cbr\u003e\u003cb\u003eAlex Dunsdon\u003c\/b\u003e, Co-founder, The Bakery, and Investment Director, SAATCHiNVEST\u003cbr\u003e\u003cb\u003ePete Buckley\u003c\/b\u003e, Head of Strategy, MEC UK\u003cbr\u003e\u003cb\u003eEmily Fairhead-Keen\u003c\/b\u003e, Business Director, MEC\u003cbr\u003e\u003cb\u003eSimon Robertson\u003c\/b\u003e, Head of Communications Strategy, Anomaly London\u003cbr\u003e\u003cb\u003eSarah Morning\u003c\/b\u003e, Strategy Director, adam\u0026amp;eveDDB\u003cbr\u003e\u003cb\u003eIan Priest\u003c\/b\u003e, Founding Partner, VCCP, Group COO, CSM and IPA President, 2013-15\u003cbr\u003e\u003cb\u003eGethin James\u003c\/b\u003e, Head of Planning, Lowe Profero\u003cbr\u003e\u003cb\u003eMatt Sadler\u003c\/b\u003e, Planning Director, Karmarama and Co-Founder, Two Fingers Brewing Co\u003cbr\u003e\u003cb\u003eSam D'Amato\u003c\/b\u003e, Chief Strategy Officer, M2M\u003cbr\u003e\u003cb\u003eTom Roach\u003c\/b\u003e, Strategy Director and Partner, BBH London\u003cbr\u003e\u003cb\u003eRoss Farquhar\u003c\/b\u003e, Partner, 101\u003cbr\u003e\u003cb\u003eMatthew Philip\u003c\/b\u003e, Strategy Director, Manning Gottlieb OMD\u003cbr\u003e\u003cb\u003ePatrick Mills\u003c\/b\u003e, Director of Professional Development, IPA\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121785417843,"sku":"9.78E+12","price":66.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_77601a36-1270-44e1-baec-d9da163a4d89.jpg?v=1653747595","url":"https:\/\/bookstorenmore.com\/products\/what-is-a-21st-century-brand-new-thinking-from-the-next-generation-of-agency-leaders-9780749472627","provider":"Bookstore N More","version":"1.0","type":"link"}