{"product_id":"what-price-the-moral-high-ground-how-to-succeed-without-selling-your-soul-9780691146942","title":"What Price the Moral High Ground?: How to Succeed Without Selling Your Soul","description":"\u003cp\u003eFinancial disasters--and stories of the greedy bankers who precipitated them--seem to underscore the idea that self-interest will always trump concerns for the greater good. Indeed, this idea is supported by the prevailing theories in both economics and evolutionary biology. But is it valid? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In \u003ci\u003eWhat Price the Moral High Ground?\u003c\/i\u003e, economist and social critic Robert Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners. \u003cp\u003e\u003c\/p\u003e Drawing on research he has conducted and published over the past decade, Frank challenges the familiar homo economicus stereotype by describing how people create bonds that sustain cooperation in one-shot prisoner's dilemmas. He goes on to describe how people often choose modestly paid positions in the public and nonprofit sectors over comparable, higher-paying jobs in the for-profit sector; how studying economics appears to inhibit cooperation; how social norms often deter opportunistic behavior; how a given charitable organization manages to appeal to donors with seemingly incompatible motives; how concerns about status and fairness affect salaries in organizations; and how socially responsible firms often prosper despite the higher costs associated with their business practices. \u003cp\u003e\u003c\/p\u003e Frank's arguments have important implications for the conduct of leaders in private as well as public life. Tossing aside the model of the self-interested homo economicus, Frank provides a tool for understanding how to better structure organizations, public policies, and even our own lives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert H. Frank\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780691146942\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRobert H. Frank\u003c\/b\u003e is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the \u003ci\u003eNew York Times\u003c\/i\u003e. His books include \u003ci\u003eThe Winner-Take-All Society\u003c\/i\u003e (with Philip Cook), \u003ci\u003eWhat Price the Moral High Ground?, The Economic Naturalist, \u003c\/i\u003e and \u003ci\u003ePrinciples of Economics\u003c\/i\u003e (with Ben Bernanke)\u003cbr\u003e\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Paperback","offer_id":40509888397427,"sku":"9.78069E+12","price":25.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_af6f3c1b-ce1c-4fd0-8bcf-ac05d33665c4.jpg?v=1665580786","url":"https:\/\/bookstorenmore.com\/products\/what-price-the-moral-high-ground-how-to-succeed-without-selling-your-soul-9780691146942","provider":"Bookstore N More","version":"1.0","type":"link"}