{"product_id":"writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","title":"Writing for Impact: 8 Secrets from Science That Will Fire Up Your Readers' Brains","description":"\u003cp\u003e\u003cstrong\u003eLearn the keys to energizing your writing, engaging readers, and breaking out with influence.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles--they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language--choices that electrify your readers' mental hotspots.\u003c\/p\u003e\u003cp\u003eVeteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In \u003cem\u003eWriting for Impact\u003c\/em\u003e, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.\u003c\/p\u003e\u003cp\u003eAs a reader, you will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.\u003c\/li\u003e\n\u003cli\u003eLearn the eight time-tested writing strategies--strategies you can apply immediately--to become a better, more impactful writer and communicator.\u003c\/li\u003e\n\u003cli\u003eLearn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.\u003c\/li\u003e\n\u003cli\u003eFind engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.\u003c\/li\u003e\n\u003cli\u003eMaster the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Birchard\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400241484\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBirchard, Bill:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003eBill Birchard is a veteran journalist in business, management, the environment, and social responsibility. He coaches authors in book development and writing. His work as a coach and journalist has appeared in fifteen books and magazines including \u003cem\u003eFast Company, \u003c\/em\u003e \u003cem\u003eCFO\u003c\/em\u003e, S\u003cem\u003etrategy+Business\u003c\/em\u003e, and\u003cem\u003e Enterprise.\u003c\/em\u003e\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Paperback","offer_id":43257686294643,"sku":"9.7814E+12","price":22.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6a022d4c-8efb-4e6a-8d38-785a93e6f613.jpg?v=1754568790","url":"https:\/\/bookstorenmore.com\/products\/writing-for-impact-8-secrets-from-science-that-will-fire-up-your-readers-brains-9781400241484","provider":"Bookstore N More","version":"1.0","type":"link"}