Collection: BUSINESS & ECONOMICS
Business & Economics is a field of applied economics that studies the financial, organizational, market-related, and environmental issues faced by corporations. Business economics assesses certain factors impacting corporations—business organization, management, expansion, and strategy—using economic theory and quantitative methods. Research topics in the field of business economics might include how and why corporations expand, the impact of entrepreneurs, interactions among corporations, and the role of governments in the regulation.
-
Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization
Vendor:Kogan PageRegular price €43,95 EURRegular priceSale price €43,95 EUR -
Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions
Vendor:Kogan PageRegular price €21,95 EURRegular priceSale price €21,95 EUR -
Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
Vendor:Kogan PageRegular price €34,95 EURRegular priceSale price €34,95 EUR -
Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion
Vendor:Kogan PageRegular price €114,95 EURRegular priceSale price €114,95 EUR -
Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Vendor:Kogan PageRegular price €95,95 EURRegular priceSale price €95,95 EUR -
Branding Inside Out: Internal Branding in Theory and Practice
Vendor:Kogan PageRegular price €31,95 EURRegular priceSale price €31,95 EUR -
Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
Vendor:Kogan PageRegular price €56,95 EURRegular priceSale price €56,95 EUR -
Brand Protection in the Online World: A Comprehensive Guide
Vendor:Kogan PageRegular price €44,95 EURRegular priceSale price €44,95 EUR -
Practical Consultancy Ethics: Professional Excellence for It and Management Consultants
Vendor:Kogan PageRegular price €52,95 EURRegular priceSale price €52,95 EUR -
Essentials of Advertising
Vendor:Kogan PageRegular price €44,95 EURRegular priceSale price €44,95 EUR -
Professional Services Leadership Handbook: How to Lead a Professional Services Firm in a New Age of Competitive Disruption
Vendor:Kogan PageRegular price €43,95 EURRegular priceSale price €43,95 EUR -
In Your Creative Element: The Formula for Creative Success in Business
Vendor:Kogan PageRegular price €28,95 EURRegular priceSale price €28,95 EUR -
Creativity and Data Marketing: A Practical Guide to Data Innovation
Vendor:Kogan PageRegular price €29,95 EURRegular priceSale price €29,95 EUR -
How Cool Brands Stay Hot: Branding to Generations Y and Z
Vendor:Kogan PageRegular price €29,95 EURRegular priceSale price €29,95 EUR -
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Vendor:Kogan PageRegular price €44,95 EURRegular priceSale price €44,95 EUR -
Retail Marketing Strategy: Delivering Shopper Delight
Vendor:Kogan PageRegular price €44,95 EURRegular priceSale price €44,95 EUR -
The TV Brand Builders: How to Win Audiences and Influence Viewers
Vendor:Kogan PageRegular price €34,95 EURRegular priceSale price €34,95 EUR -
Ethical Leadership: Creating and Sustaining an Ethical Business Culture
Vendor:Kogan PageRegular price €114,95 EURRegular priceSale price €114,95 EUR -
Communicate to Inspire: A Guide for Leaders
Vendor:Kogan PageRegular price €65,95 EURRegular priceSale price €65,95 EUR -
Neuromarketing in Action: How to Talk and Sell to the Brain
Vendor:Kogan PageRegular price €89,95 EURRegular priceSale price €89,95 EUR