Collection: BUSINESS & ECONOMICS
Business & Economics is a field of applied economics that studies the financial, organizational, market-related, and environmental issues faced by corporations. Business economics assesses certain factors impacting corporations—business organization, management, expansion, and strategy—using economic theory and quantitative methods. Research topics in the field of business economics might include how and why corporations expand, the impact of entrepreneurs, interactions among corporations, and the role of governments in the regulation.
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Ad Law: The Essential Guide to Advertising Law and Regulation
Vendor:Kogan PageRegular price €65,95 EURRegular price -
What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
Vendor:Kogan PageRegular price €59,95 EURRegular price -
Logistics and Supply Chains in Emerging Markets
Vendor:Kogan PageRegular price €71,95 EURRegular price -
Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Vendor:Kogan PageRegular price €38,95 EURRegular price -
Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals
Vendor:Kogan PageRegular price €43,95 EURRegular price -
Advertising Transformed: The New Rules for the Digital Age
Vendor:Kogan PageRegular price €24,95 EURRegular price -
Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy
Vendor:Kogan PageRegular price €47,95 EURRegular price -
The Brand Challenge: Adapting Branding to Sectorial Imperatives
Vendor:Kogan PageRegular price €31,95 EURRegular price -
Brand Essense: Using Sense, Symbol and Story to Design Brand Identity
Vendor:Kogan PageRegular price €30,95 EURRegular price -
The Mindful International Manager: How to Work Effectively Across Cultures
Vendor:Kogan PageRegular price €37,95 EURRegular price -
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Vendor:Kogan PageRegular price €49,95 EURRegular price -
Neuro-Sell: How Neuroscience Can Power Your Sales Success
Vendor:Kogan PageRegular price €22,95 EURRegular price -
Business Research: Enjoy Creating, Developing and Writing Your Business Project
Vendor:Kogan PageRegular price €38,95 EURRegular price -
The Complete Guide to Professional Networking: The Secrets of Online and Offline Success
Vendor:Kogan PageRegular price €30,95 EURRegular price -
The Marketing Manifesto
Vendor:Kogan PageRegular price €30,95 EURRegular price -
Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Vendor:Kogan PageRegular price €38,95 EURRegular price -
The PR Professional's Handbook: Powerful, Practical Communications
Vendor:Kogan PageRegular price €37,95 EURRegular price -
The Winning Bid: A Practical Guide to Successful Bid Management
Vendor:Kogan PageRegular price €38,95 EURRegular price -
Communicate to Inspire: A Guide for Leaders
Vendor:Kogan PageRegular price €24,95 EURRegular price -
The Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results
Vendor:Kogan PageRegular price €28,95 EURRegular price
